While writing may be one of your superpowers, the written word is not always the best way to communicate at the office. Sharing a memo...

Observations on the writing process We’ve been reading about writing and the writing process recently and we thought it would be...

Anne Janzer explores the mental aspects of the writing process If writing was a strictly logical exercise of setting down one grammatical...

"Writing is a socially acceptable form of schizophrenia." —E. L. Doctorow, Writers at Work—Sixth Series (1984) Recently, our research on...

GrubHub and Seamless were competitors in the food delivery space before merging in 2013. This article compares the two (very different)...

In his book Writing for Results, author David W. Ewing uses a metaphor of a wagon wheel to illustrate nine qualities that blend together...

If you’re interested in direct marketing, you'll probably share our curiosity about a book called Houses by Mail: A Guide to Houses from...

It's a situation that happens frequently in the advertising world: as a deadline looms, marketers rush to create an ad and later find...

Content marketing is a type of marketing that has roots going back more than 100 years. So, we can safely say it’s a tested approach that...