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Strategic content for business growth
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Employer Match
self-mailer template
This is an example of how Mayer turned a frequently used TIAA-CREF self-mailer into a money-saving template. As Mayer wrote more templates, savings exceeded $1,000,000 per year.
College Savings
Plan direct mail
This package was written to increase 529 plan contributions from existing customers. This is one of 22 letters Mayer prepared to test offers for a number of plans run by TIAA-CREF.
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Asset Retention self-mailer template
When an employer replaces its retirement plan provider, it's not unusual for the new provider to push customers to transfer assets to the new plan. Mayer wrote this template to make sure customers knew they could keep their assets at TIAA-CREF.
Accounting
Services website
Mayer developed this web site for a former CFO and expert in decision accounting.
HubPages
Feature Article
Mayer has a long-standing interest in different forms of writing and the writing process. Click on the following link to see an example of his editorial writing style. The Humble List: A Few Words about a Powerful Tool - LetterPile
Website for Job Seekers
Perhaps there has been a time (or two) during your career when you wished for a course or a coach to help you sort out the key ingredients to a successful job search. Mayer decided a website might help a few people get a better grip on the process.